Marketing Your Bed Bug Business
There’s a bed bug service opportunity in nearly every city in America. In many areas, this opportunity is waiting for a qualified professional to solve the bed bug problems of families all over the area. But it’s important to anticipate the information your potential customers need and address those concerns in your marketing and procedures.
Here are some tips to help you restore your customer’s peace of mind and create lifelong clients for your pest control business.
Show Them The Evidence
You may have heard the marketing principle “Show Me, Don't Tell Me”: If your marketing says something like “We Provide Superior Treatment For Bed Bugs.” You probably are going to sound like all your competition. Instead, use memorable tag lines, quality pictures, informative graphics and real-life examples of how you provide the best treatments around. Always show your customers what makes you different from the competition.
Marketing Messages to Avoid
Fear tactics and broken promises are never the right way to gain customers. Your marketing should be calm and emphasize you’re here to help your customers get their home back from bed bugs. The most effective bed bug professionals dispel myths and fears and offer their customers expert resources.
Never make a promise you can’t keep. This is the absolute KEY in any business. Be honest with yourself and your customers. Don’t make a guarantee that you can’t meet or exceed.
Effective Messages for Your Business
Everyone wants their bed bug problem to be solved quickly. Make sure your response time, policy, or guarantee, is known to all your customers. The faster you can respond to potentials jobs, the better.
Additionally, potential clients want to know what they can expect from your services. It’s a good idea to walk your customers through the entire inspection, treatment, and any follow-up appointments. Be sure, to be honest with your customers about the time and effort you’re putting into their treatment.
Educate your clients; They more they know, the better. Give them tips as to what they can do to avoid future infestations. Not only will this help spread accurate information about bed bugs, but it will also help your treatments be more successful and encourage people to share your business with their friends.
Here are a few items that you might consider covering in your marketing materials.
- Bed Bug Biology and Pictures
- How to Identify a Bed Bug Problem
- How to Prevent BedBugs From Infesting Your Home
- Which treatment option will work the best
Need help coming up marketing materials that cover these topics. Convectex has you covered! Check out the pre-made marketing materials we offer or contact us to purchase a customized version of our most popular and practical materials. [link: https://convectex.com/products/diy-hotel-bed-bug-heat-package-special ]
How to Reach Your Prospects
Getting your name out there in the community and online is KEY to your success! Here are some ideas to help you advertise your business:
- Become an IBBRA member and have your business listed on their worldwide listing for qualified bed bug professionals.
- Offer bed bug heater rentals through Rentbedbugheaters.com and get leads sent directly to your email or website.
- Advertise your business in local newspapers, radio stations, publications…ect.
- Conduct a seminar for your commercial prospects that offer them valuable information to help them manage their bed bug issues.
- Attend home shows and other events in your area.
- Utilize social media, Google Ads, and your website to boost your online search results.
Convectex is here to help your bed bug business become the most successful it can be. Provide quality heat treatments with the Convectex Bed Bug Heat Equipment’s and put your best foot forward with an optimized website and quality marketing materials that are professionally designed by the Convectex team. For more information check out our full “business-in-a-box” packages here: [link: https://convectex.com/products/bed-bug-heat-rental-business-starter]Back