Nearly every city in America offers a bed bug service opportunity just waiting for a qualified professional to solve the bed bug problems of its residents. But in order to address those needs, you must be able to anticipate the concerns of your potential customers and address them in your marketing and procedures.
Here are some tips to help you restore your customer’s peace of mind and create lifelong clients for your pest control business.
Show Them the Evidence
You may have heard the marketing principle “show, don't tell” If your marketing goes something like “We provide superior treatment for bed bugs,” you probably sound a lot like all your competitors. Instead, use memorable taglines, quality images, informative graphics, and real-life examples of how you provide the best treatments around. Always go out of your way to show your customers what makes you different from the competition.
Marketing Messages to Avoid
Fear tactics and broken promises are never the right way to gain customers. Your marketing should be calm and emphasize that you’re here to help customers reclaim their home from bed bugs. The most effective bed bug professionals dispel myths and fears and offer their customers expert resources.
Never make a promise you can’t keep. This is absolutely KEY in any business. Be honest with yourself and your customers. Don’t make a guarantee that you can’t meet or exceed.
Effective Messages for Your Business
Everyone wants their bed bug problem to be solved quickly. Make sure your response time, policy, and guarantee (if you offer one) is known to all your customers. The faster you can respond to potential jobs, the better.
Additionally, potential clients want to know what they can expect from your services. It’s a good idea to walk your customers through the entire inspection, treatment, and any follow-up appointments. Always be upfront and honest with your customers about the time and effort you’re putting into their treatment.
Educate your clients; the more they know, the better. Give them tips on what they can do to avoid future infestations. Not only will this help spread accurate information about bed bugs, it will also help your treatments be more successful and encourage people to refer their friends and family to your business.
Here are a few items you could consider covering in your marketing materials:
- Bed Bug Biology and Pictures
- How to Identify a Bed Bug Problem
- How to Prevent Bed Bugs From Infesting Your Home
- Which Treatment Options Work Best
Need help coming up with marketing materials that cover these topics? Convectex has you covered! Check out our premade marketing materials or contact us to purchase a customized version of our most popular and practical materials.
How to Reach Your Prospects
Getting your name out there in the community and online is PIVOTAL to your success! Here are some ideas to help you advertise your business:
- Become an IBBRA member and have your business listed on their worldwide listing for qualified bed bug professionals.
- Offer bed bug heater rentals through Rent Bed Bug Heaters.com and get leads sent directly to your email or website.
- Advertise your business in local newspapers, radio stations, publications, etc.
- Conduct a seminar for your commercial prospects that offers valuable information to help them manage their bed bug issues.
- Attend home shows and other events in your area.
- Utilize social media, Google Ads, and your website to boost your online search results.
Convectex is here to help your bed bug business become as successful as possible. Providing quality heat treatments with Convectex Bed Bug Heat Equipment and putting your best foot forward with an optimized website and quality marketing materials that are professionally designed by the Convectex team will give you the competitive advantage you need to be successful. For more information check out our full “business-in-a-box” package.