Social media counts. Whether you’re an artist, a hairdresser, or a pest control company, it’s important to have a good online presence. You can boost your business by letting people know what you’re doing, marketing your services, and educating your audience. It’s one of the best ways to show people that you’re active, what it’s like to work with you, and that you’re the right business to trust.
If you’re new to the world of best control business or your marketing plan needs refreshing, we’ve put together some handy tips on how to make your social media work for you.
7 Top Tips for Using Social Media as a Bed Bug Heat Treatment Business
- Don’t spread yourself too thin when it comes to the social media platforms you use. Choose one or two platforms (for example, Facebook and Instagram) and put your effort into those. Otherwise, you risk losing count of what you’ve posted, when you’ve posted it, and which platform you’ve posted to. Make sure you consider where your primary customers are spending their time online, as well as your preferred platform.
- Ask your satisfied clients to write reviews, and share them! Testimonials account for so much, with 92% of business-to-business buyers stating that they’re more likely to purchase something if it’s reviewed by a trusted source. There are plenty of ways to ask for a testimonial: you can send your clients a quiz or poll, send them a link to your social media account where they can write a positive review, or simply ask them to write an email raving about your service.
- Have a quick response turnaround; social media is so important now that slow social media responses are often considered as bad as not answering a company phone. Aim to respond to any private messages within 12 hours, if you can, or within a working day. When you respond to messages, be sure to include your call-to-action, whether that’s encouraging them to fill in a contact form, scheduling an appointment, or offering them a free quote.
- Don’t be afraid to show your face (or your team member’s faces). Sharing pictures of your team at work proves to customers that there’s a group of real-life people behind what you do. Alongside before-and-after photos from successful projects, share images of your staff on their work anniversaries or birthdays. It adds a much-needed personal touch in a world where so much of business is impersonal.
- Use those hashtags! If people are looking for a thread on a certain topic online, they’ll search for certain hashtags, so using plenty of these is one of the easiest ways to boost your readership. Use relevant, easy-to-read hashtags that are specific without being so niche that no one would know to click on them.
- Use short and sweet videos and images. The addition of a video ad can increase the chances of a customer purchasing that item by as much as 35%.
- Set social media goals. Set reminders! One of the most important ways to have a significant online presence is regular posting. If you’re not sharing facts, images, polls, offers, or statistics at least once a month, people will start to forget about you. While setting goals is important, it’s also good to remember that, like your business, social media is liable to change. Trends change all the time, so be willing to adapt your tone, images, and jargon if needed.
Social media requires one thing over all others: consistency. If all you do to start with is start sharing a glimpse into your business once a week, it’s better than going all-out for two weeks and then seemingly falling off the face of the planet. If you need more advice about starting your bed bug heat treatment business, click here.