Running a bed bug heat treatment business can be highly rewarding, but occasionally stressful. One thing that we’ve learned by helping hundreds of pest control businesses is that there’s always room for improvement. Whether you’ve been running your business for years, or you’re just starting out, we have a few tips that can help you run a successful bedbug business.
Tip 1: Carefully determine your pricing strategy
Many pest control professionals undervalue their services by charging too little. Your services and products are worth the money; don’t devalue them by charging too little. Oftentimes, charging more for your services helps shift your company narrative from “We’re affordable” to “We offer the best quality service.” Over time, this shift will lead to higher margins, better customer retention, and even better service. Most bed bug specialists with a business plan built around the motto "the cheapest in town" go out of business!
Tip 2: Get training for you and your staff
A qualified workforce will not only lead to better treatment results, it will also give your customers confidence in your service and will help drive referrals and repeat business. Each of your employees should take part in a training course before ever hitting the field.
If you need training assistance, we suggest signing up for the next Bed Bug Pro Training Course. In this advanced course, you and your staff will receive direct training from the Convectex team on advanced identification techniques, hands-on K-9 and heat treatment techniques, business information, health and safety, and so much more.
Tip 3: Go digital and optimize for mobile users
Customers are changing their shopping and purchasing habits as more and more people are shopping on their mobile phones. Your business will likely be left in the dust if you aren’t utilizing web advertising as part of your marketing strategy.
It’s important to make sure your website gives a great first impression, especially on mobile devices. Your website can make or break a sale long before you even talk to a potential customer. Therefore, it’s worth investing in your online presence and ensuring that your site is user-friendly and easy to navigate on multiple platforms and devices.
Another huge advantage of having a great website is online scheduling. Convectex offers an easy-to-use online scheduling application as part of the Sonny’s Bed Bug Biz Starter Package for any business currently using WordPress. The RentBedBugHeaters Scheduling Plug-In allows you to schedule rentals right from your website, much like individual users can do from www.rentbedbugheaters.com. This invaluable tool will help streamline your processes and convert leads into sales.
Tip 4: Don’t forget to obtain proper licensing and insurance
If you haven’t already, make sure you have all the licensing mandated by your state and industry for providing the services you plan to offer. In this case, too many is preferable to not enough. Triple check that you have all the licenses you could possibly need, and don’t shy away from redundancies. You may also want to speak to several insurance agents on a regular basis to make sure you have the coverage you need at a price that is competitive. Make sure that you thoroughly explain all of your services and how your business operates. This process will help ensure that there aren’t any insurance gaps in your coverage. Talking with accountants and attorneys on a yearly basis is also a good idea to make sure your contracts and finances are being handled correctly.
Many times business owners fail to pay enough attention to these critical issues in their business until something goes wrong. We recommend scheduling a yearly reminder to review these areas of your business and make sure all your assets are covered.
Tip 5: Offer Eco-friendly treatment options
One of the most important factors for pest control businesses is the ability to accommodate environmental requirements. The ability to implement new and improved technology will be very important for your company’s success. By offering heat treatments for bed bugs, not only are you keeping the environment safe from harmful chemicals, you can also boast cleaner and more effective treatments for your clients. Customers with chemical sensitivities, allergies, or compromised health will also appreciate a non-chemical option for pest control.
If you aren’t using Convectex bed bug heaters in your business yet, check out our heat packages at https://convectex.com/collections. Offering bed bug heat treatments will benefit your business by giving your customers fast and effective treatments that will inspire them to refer their friends to your business. Plus, business owners love the fact that heat treatments can be applied without the need to shut down an entire building for a simple treatment.
Convectex is here to help your business succeed! For more info about our heat treatment package, training options, or even website design, contact us at 877-375-0005.