When it comes to starting a business, marketing is key. If you’re looking to start a bed bug eradication business, your website is one of the most important factors in marketing as it will act as your virtual home, being the place all your clients head to for more information about you.
Many businesses that operate serving clients face-to-face wonder if they really need a blog. A blog takes time to build up, especially if you don’t have the means to hire a freelancer or company to produce your blog posts for you. Still, the effort is well worth it! Read on to find out why:
Why does my website need a blog?
- It allows you to identify with your ideal customer. People only buy products and services from those they like and trust. You can build that trust over time by regularly sharing content that resonates with your customers and helps them with a small win - which may simply be feeling educated on a topic.
A good blog post should entertain and inform while communicating your brand’s “personality” so that customers can recognize your brand through its tone.
- Reading a blog post takes a few minutes, which means more people will spend more time on your website. This can offer notable benefits in terms of SEO (search engine optimization); in other words, the longer people spend on your website, the higher it will rank when someone searches for keywords that relate to the post and your brand because Google knows it’s valuable to those searching. Also, the longer a reader spends on your site, the more likely they are to respond to a call-to-action link, for example, a button that says “click here” with a link to another page on your website.
- A blog offers insights into readers’ needs and preferences. If you look at your site’s analytics, you can identify your most popular posts and write more on that topic to further increase traffic to your site.
These insights can also help you whittle down your blog’s topics of discussion to more specific and appropriate themes. For example, if your most popular post talks about something slightly off-topic, you may need to consider deleting that post, even if it’s doing well since it’s diluting your message and not bringing you customers.
However, if you’ve realized that the majority of your traffic goes to blog posts talking about commercial pest solutions, even though you focus on serving residential clients, you could consider leaning into that and offering a more tailored service to other businesses.
Blog posts don’t expire and can generate traffic for years to come, long after you post them. Even posting a new article to your blog once a month will help you reach customers and improve your website’s SEO rankings. Of course, if you’re struggling to find the time, why not outsource it? We offer a wide range of services to keep your pest control business in front of your clients, including writing blog posts.
For more information on our services, please visit our website.